Meet the team

The people who make iSmile feel like home.

Two dentists, two hygienists, and the front desk team behind 1,200+ five-star reviews at our North Tampa practice — committed to gentle, honest, judgment-free care.

Book an appointment Meet the dentists
4.9★
Google rating
1,265
Patient reviews
6
On the team
N. Tampa
Near USF & Moffitt
The Dentists

Led by clinicians who explain everything, gently.

Our dentists handle everything from routine cleanings and fillings to implants, SureSmile clear aligners, root canals, and emergency care.

iSmile Dentistry office interior
Owner
Dr. Salwan "Sal" Louis, DDS
Lead Dentist & Owner

Dr. Sal founded iSmile Dentistry to build the kind of practice he'd want his own family to walk into — calm, honest, and unhurried. Patients consistently describe him as "professional, gentle, and the kind of dentist you can truly trust."

He handles the full range of general and cosmetic procedures at the practice — from routine exams and crowns to dental implants, SureSmile clear aligners, and root canals — and personally checks in on patients receiving treatment.

  • General, cosmetic & restorative dentistry
  • Dental implants & SureSmile clear aligners
  • Root canal & emergency dental care
iSmile Dentistry treatment room
Dentist
Dr. Francis Lugo, DDS
Dentist

Dr. Lugo brings warmth and a steady chairside manner to every appointment. He's especially appreciated by patients who haven't been to a dentist in a while — there are no lectures here, just a plan you can actually follow.

He works across the practice's full range of general and family dentistry, with a focus on making longer treatment plans feel manageable and clearly mapped out from the first visit.

  • Family & general dentistry
  • Crowns, fillings & dentures
  • Wisdom tooth removal & extractions

"Dr. Sal Louis is an outstanding dentist. He is professional, knowledgeable, and takes the time to clearly explain everything, which makes each visit feel comfortable and stress-free."

CC
Coz Cap
★★★★★ · Google review · 2 months ago
Dental Hygienists

Cleanings that feel gentle — never rushed.

Two thorough, patient hygienists who'll talk you through every step and tailor advice for how you actually live.

I
Dental Hygienist

Ingrid

Ingrid is the hygienist patients ask for by name. Her cleanings are thorough but gentle — and she takes the time to explain what she's seeing and what you can actually do at home about it.

"Ingrid did an excellent job — very thorough yet gentle, and she made the whole cleaning process comfortable."
— Karam Alela, Google review
A
Dental Hygienist

Arjon

Arjon is the team's calm-the-nerves specialist. If you're someone who's been putting off a cleaning, he'll get you through it gently, with breaks whenever you need them and zero judgment.

"I was treated by Arjon, who was extremely gentle and careful. I didn't feel any pain at all during the entire procedure."
— Amanda Malagris, Google review
Front Desk

The first faces you'll see — and probably the reason you'll come back.

Insurance verification, scheduling, financing through CareCredit, Sunbit, or LendingClub — they handle it.

H
Front Desk

Haneen

Haneen runs scheduling, insurance verification, and the patient paperwork side of every visit. If your first call to iSmile felt smooth and unhurried, that was her.

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Front Desk

Nicole

Nicole walks new patients through financing options — CareCredit, Sunbit, LendingClub, the $129 new-patient special — so cost never gets in the way of getting started.

"Haneen and Nicole were welcoming, organized, and super helpful from the moment I walked in. Scheduling and check-in were smooth and stress-free."

— Karam Alela, Google review
How we work

A care philosophy you can feel from the first visit.

Explain everything, twice if needed

No mystery treatment plans. Every recommendation gets walked through, with the costs and the alternatives, before anything happens.

Gentle, even for nervous patients

If you have a fear of the dentist, you're in the right place. We slow down, check in often, and never push.

Real waiting times

Appointments are scheduled honestly. Patients tell us the wait is rarely more than 10 or 15 minutes — and we work to keep it that way.

Inside the office

Modern technology, in a calm and welcoming space.

Our office at University Medical Plaza is equipped for the full range of modern dentistry — so most diagnostics, imaging, and treatment planning happen in a single visit, not three.

  • CT
    3D CT Scan
    Precise imaging for implants, extractions, and root canals.
  • 3D
    Trios Intraoral Scanner
    No more goopy impression trays — digital scans, faster results.
  • PX
    Panoramic X-Rays & Soft Tissue Laser
    Full diagnostic detail and gentler gum treatments in-house.
iSmile Dentistry treatment room
iSmile Dentistry reception
iSmile Dentistry interior detail
iSmile Dentistry storefront
Ready when you are

Schedule with the team that actually listens.

New patient exam, full-mouth X-rays, and cleaning for $129. Or call us about an emergency for the $89 emergency special.

Book an appointment Call (813) 988-9276
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